JOURNAL
000 / 100
Ready when you are
Chat on WhatsApp
Working notes from the studio. Writing about brand, design and running a small creative business. We publish once a week, rarely longer than needed.
From kitchen-table idea to first 1,000 orders. The 90-day sequence we run with every consumer brand.
Why a room of eight will out-ship a floor of eighty, and how we protect the quiet hours that make the good stuff happen.
A case for why the best-performing ad is almost always the best-looking one. With data you can actually check.
The exact schedule, the legal checks, the shortlist ritual, and why founders should never be in the first naming meeting.
Twenty minutes, three rules, zero ego. The ritual that has kept our work honest for six years.
Why we still courier printed samples and what that does to a client presentation.
Our brief template. Copy it, use it, change the logo. Costs you nothing.
We killed the sales deck in 2024. Here's what replaced it, and what it did to our close rate.
Unpacking the quiet-is-luxury bias that has made every wellness brand look the same.
New essays, a project breakdown, one thing we're thinking about, and a banana joke. That's the whole format. Over 4,000 readers and climbing.