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[ Selected work / 2020 — 2026 ]

A decade of
barely sitting still.

Case studies from consumer brands, D2C startups, hospitality, jewellery, beverages, and the occasional wedding. Click any project to see the full story — strategy, system, outcome.

80+ shipped · 14 industries · 9 years
Aravat
01 · Hospitality

Aravat
Where every meal is a pause.

A fine-dining restaurant brand built around ceremony and warmth. The identity draws from classical Indian motifs — an elephant mark framed in an arch, gold on deep charcoal, a system that lives equally on menus, crockery, and signage.

Brand IdentityLogo DesignBrand ManualStationery
Drooling Confections
02 · Confections

Drooling Confections
A brand as sweet as the product.

A dessert brand that needed to feel indulgent, modern, and a little playful — all at once. We designed the wordmark, illustration system, and packaging language to carry across boxes, bags, and social.

Brand IdentityPackagingIllustration
Blue Tea Cup
03 · Personal Care

Blue Tea Cup
Beautifully wonderful.

A bath and body brand built around softness and ritual. A delicate serif wordmark with a quiet shimmer mark, pale blue palette, and a brand voice that sits somewhere between a poem and a product label.

Brand IdentityLogo DesignBrand Manual
Sol Riche
04 · Plant-Based FMCG

Sol Riche
Good living, grown from the ground.

A plant-based brand that needed to look premium without looking preachy. The wordmark integrates a leaf into the letterform, anchored in a warm olive-green palette that reads clean on shelf and screen.

Brand IdentityLogo DesignBrand Manual
Chocolita by Feed Smart
05 · Children's Nutrition

Chocolita
Nutrition that kids actually want.

Packaging design for a children's chocolate nutrition product. The brief was clear: make it feel trustworthy for parents, delightful for kids. A warm illustrated label with clean ingredient hierarchy across jar sizes.

Packaging DesignLabel DesignBrand Identity
Coffee Bond
06 · Café & Beverage

Coffee Bond
The kind of café you come back to.

A coffee brand that wanted warmth over edge. Brown and blush pink, a wordmark with just enough character, and a visual identity system that scales from espresso cups to takeaway bags to a menu board.

Brand IdentityLogo DesignMenu DesignStationery
Churro Bros
07 · QSR / Street Food

Churro Bros
Maximum flavour, maximum fun.

A street food brand that needed a personality as big as its portions. Retro illustrated characters, a bold yellow palette, and a brand system built for kiosks, food trucks, packaging, and social — all at once.

BrandingCharacter DesignPackagingSignage
BakeBug
08 · Bakery & Desserts

BakeBug
We bake memories.

A warm, whimsical bakery brand built around the idea that every bake is a memory made. The identity uses a distressed wordmark with a bee character, anchored in a deep maroon palette — sweet, nostalgic, and entirely its own.

Brand IdentityLogo DesignBrand ManualPackaging
Blend & Co
09 · Food & Beverage

Blend & Co
Made with care, always.

An artisan food and beverage brand that needed to balance craft and accessibility. A flowing blue script wordmark, clean supporting type, and a packaging system built to grow with the product range.

Brand IdentityLogo DesignPackaging
Showing 09 selected projects

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