THE WORK
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A forgotten desi fermentation reintroduced as a modern cold chain brand. We named SKUs, designed the label system and ran six months of content across five flavours.
A bath and body line built around one deceptively simple question: what would a skincare brand look like if it acted more like a dessert? Full identity, shoot system and social for year one.
A certified-organic range that needed to feel clinical without being cold. A restrained label system, terracotta and green palette, and a tight typographic hierarchy that scales across 14 SKUs.
A 48-page brand guidelines book and wordmark system for a women-first wellness brand. Blush pink, gold line work and a primary type pairing that held up across ten different product lines.
A bag label for women who buy one and keep it forever. We built a wordmark, an asterisk-flower mark and a lookbook system that could scale across pattern-heavy seasons without losing clarity.
Six months of content operations for a ready-to-drink cocktail line. Quarterly shoot calendars, in-house post, and a Shopify rebuild that cut page weight by 62%.
A five-piece letterpress invitation suite, monogram, seating card system and a password-gated microsite for a three-day Udaipur wedding. 520 guests, 14 events, one envelope.