Hotel & Hospitality Marketing · Mumbai
Meta Ads, Google Hotel Ads, Instagram content, OTA optimisation, and direct booking campaigns for hotels, resorts, and boutique properties across India.
Hotels pay 15-25% OTA commission on every Booking.com and MakeMyTrip reservation. The average hotel loses Rs.3,000-8,000 per booking to aggregators — money that could fund its own marketing and still come out ahead.
Direct booking campaigns via Google Hotel Ads, Meta Ads, and Instagram consistently deliver bookings at 40-60% lower cost than OTA commissions. The key is having the right booking engine, the right message (best rate guarantee, complimentary upgrades, breakfast included), and campaigns targeted to the right audience.
We've worked with boutique hotels, business hotels, luxury resorts, serviced apartments, and wellness retreats. From a 20-room property in Coorg to a 200-room business hotel in Pune — we understand hospitality unit economics and build campaigns around RevPAR, not just click-through rates.
Google Hotel Ads appear directly on Google Maps and Search with live rates and availability. The highest-intent channel for hotel bookings — CPC-based, highly measurable.
Awareness and remarketing campaigns on Instagram and Facebook. Visually driven ads showcasing rooms, experiences, F&B, and packages. Seasonal and weekend campaign targeting.
Professional hotel photography, Reels showcasing the property experience, drone footage, and F&B content. The right visuals are the single highest-ROI investment a hotel can make.
Hotel website design with integrated booking engine, rate parity display, and conversion optimisation. A website that converts at 3%+ from Meta and Google traffic.
Booking.com, MakeMyTrip, Goibibo, and Agoda profile optimisation — photos, descriptions, review responses, and pricing strategy.
Guest database email campaigns, WhatsApp pre-arrival and post-stay sequences, loyalty programme communication, and anniversary personalisation to drive repeat visits.
We audit your current booking channel mix, OTA commission spend, average daily rate, occupancy by season, and RevPAR. We identify exactly how much you're paying in OTA commissions and what direct booking campaigns need to deliver to break even.
Google Hotel Ads setup, Meta campaign architecture, booking engine review, and direct booking offer design. Strategy built around your target ADR and seasonal occupancy goals.
Photography brief, campaign launch, OTA profile update. Google Hotel Ads typically go live within 5-7 days once rate connectivity is established.
Monthly review of direct booking revenue vs OTA commission savings. We optimise for RevPAR, not just clicks.
Google Hotel Ads display your hotel's live rates and availability directly in Google Search and Maps when someone searches for hotels in your location. They pull rates from your channel manager or booking engine via a price feed. When a user clicks, they go directly to your booking page. You pay per click (CPC) or per conversion. Google Hotel Ads typically convert at 3-8x higher rates than standard display ads because the intent is so high.
The strategy has three components: First, run Google Hotel Ads to capture the same high-intent search traffic that OTAs capture — but drive it to your own booking page. Second, create a compelling book-direct offer — best rate guarantee, complimentary breakfast, early check-in, or room upgrade. Third, build a guest database and market to repeat guests directly via email and WhatsApp.
Experience-led Reels consistently outperform room showcases. Show the pool at sunrise, the chef preparing breakfast, the view from the balcony at sunset. Reels under 60 seconds with music perform best for reach. For Stories, use polls, countdowns for package launches, and behind-the-scenes glimpses.
Yes. We work with everything from 8-room homestays to 300-room business hotels. The strategy is scaled to the property size. A boutique homestay benefits most from Instagram content, Google My Business optimisation, and WhatsApp guest communication.
Tell us about your property. Free direct booking opportunity audit included.