Meta Ads Agency · Mumbai
We build and manage Meta Ad campaigns — Facebook, Instagram, Reels, WhatsApp — for brands that need real results: leads, sales, and customers. Not just reach.
Most brands spend money on Meta Ads and get disappointing results. They blame the platform. The platform isn't the problem.
The problem is almost always one of three things: creative that doesn't stop the scroll, a landing page that wasn't built to convert, or an account structure that fights the algorithm instead of working with it.
We've audited hundreds of Meta ad accounts. The same mistakes come up every time — broad interest stacking, too many ad sets fighting each other, no creative testing framework, pixel firing on the wrong events, and campaigns killed before the learning phase is complete.
We fix all of this from day one. Our campaigns are built around the Meta algorithm, not against it — structured to exit the learning phase fast, built with creative that performs in the feed, and tracked with both pixel and CAPI so we're making decisions on complete data.
Reach new people who match your ideal customer. We use Advantage+ audiences, Lookalike audiences built on your best customers, and interest targeting for niche verticals.
Re-engage people who visited your site, added to cart, watched your videos, or engaged with your profile — with ads timed and messaged to bring them back.
Dynamic Product Ads automatically show the exact products someone browsed on your site. Essential for Shopify and WooCommerce stores with 50+ SKUs.
Instant Forms and landing-page lead campaigns for service businesses, clinics, real estate developers, and B2B brands. We optimize for lead quality, not just volume.
Short-form video ads for Instagram and Facebook Reels. We script, brief, and sometimes produce — always optimised for the first 3 seconds that determine whether someone keeps watching.
Correct Meta Pixel implementation, Conversions API setup, and GA4 integration. Without reliable tracking you can't make reliable decisions. We set this up before any ads run.
We review your existing account structure, pixel health, creative performance, and audience overlap. We find the waste first.
We map creative angles to funnel stages. Cold audiences need hooks. Warm audiences need proof. Retargeting needs urgency. Each gets its own brief.
Clean campaign structure — one objective per campaign, separated ad sets, 2–4 creative variants per set. CAPI and Pixel both firing before launch.
Kill underperformers. Duplicate winners. Test new hooks. Shift budget toward what's working. Every Monday you get a performance report with plain-language interpretation.
Once we find winners, we scale budgets in 20% increments over 3–5 day windows to avoid restarting the learning phase. Compound growth, not volatile spikes.
Management fees below. Ad spend is paid directly by you to Meta. No percentage-of-spend fees. No hidden markups.
Prices are indicative. Get a custom quote →
Combining 20 interests in one ad set makes it impossible to know what's working. We use one angle per ad set.
iOS privacy changes mean pixel alone misses 20–40% of conversions. CAPI is non-negotiable for accurate optimisation.
The algorithm needs time. Shutting off ads after 3 days of poor performance resets the learning phase every single time.
Spending 100% on cold audiences with zero remarketing means paying for traffic that mostly bounces and never returns.
Running a Traffic campaign to get purchases makes the algorithm optimise for clicks, not buyers. Always match objective to goal.
Your homepage converts at 0.5–1%. A dedicated landing page built for the campaign converts at 3–8%. This alone 3–5× your results.
In a Reels-first world, static images underperform video by 30–60%. We build creative variety across formats for every campaign.
Running the same 2 ads for months means watching a dead campaign. We ship new creative variants every 2–3 weeks systematically.
Multiple ad sets targeting similar audiences compete in the same auction, driving up your own costs. Clean structure prevents this.
Comments on your ads are social proof or red flags that affect performance. We monitor and moderate them as part of our management.
A minimum of ₹50,000 per month in ad spend is needed to get meaningful data. Below this, the algorithm doesn't accumulate enough conversion events to exit the learning phase within a reasonable timeframe. For ecommerce brands targeting a specific ROAS, ₹1–3 lakh per month is where compounding results begin. Budget below ₹30,000/month is rarely worth the management overhead.
The learning phase is the period Meta's algorithm needs to understand how to optimise your ad delivery. It requires approximately 50 optimisation events per ad set within a 7-day window. During this phase, costs are higher and performance is unstable — this is normal. Exiting the learning phase is a major milestone after which performance stabilises significantly. This is why we never kill campaigns in week 1–2.
Yes. Meta's platforms collectively reach over 3.2 billion people daily. With Advantage+ AI optimisation, CAPI, and a well-structured creative testing process, Meta remains one of the highest-ROI paid channels available — particularly for D2C ecommerce, local service businesses, and consumer brands. The brands that say 'Meta Ads don't work' are usually the ones who quit during the learning phase.
CAPI (Conversions API) sends conversion data from your server directly to Meta, bypassing the browser-side limitations that came with Apple's iOS 14 privacy changes. Without CAPI, ad blockers and privacy settings prevent Meta from seeing 20–40% of your actual conversions, causing the algorithm to optimise on incomplete data. CAPI fills that gap. It's one of the first things we set up before running any campaigns.
It depends on your audience and product. Instagram typically outperforms Facebook for younger demographics (18–35), visual D2C brands, fashion, beauty, and lifestyle. Facebook outperforms for older demographics (35+), local services, lead generation, and B2B. On most campaigns we run both simultaneously and let data decide where to allocate budget — the Meta algorithm is usually better at this than we are.
Our minimum engagement starts at ₹40,000/month management fee with a minimum ₹50,000/month ad spend. Below this level, the data collected per month is insufficient to make meaningful optimisation decisions and we'd be doing you a disservice. For very early-stage brands with smaller budgets, we'd honestly recommend organic social first until you have budget to run ads properly.
Free audit of your current campaigns. No obligation. We'll show you exactly what's costing you money.