Ecommerce Marketing Agency · Mumbai
Full-funnel marketing for D2C and ecommerce brands — Meta Ads, Google Shopping, email automation, and CRO. We optimise for revenue and ROAS, not vanity metrics.
Most D2C brands follow the same trajectory: launch on Meta Ads, see early traction, scale spend, and then hit a wall where ROAS drops and CAC climbs faster than revenue.
The plateau happens when brands exhaust their warm audiences without building enough new cold traffic, when creative goes stale after the first few months, or when the funnel has gaps — a landing page that doesn't convert, email flows that don't capture abandoned carts, or no retention strategy keeping customers coming back.
We build ecommerce marketing systems, not just campaigns. That means a cold traffic strategy to continuously bring in new customers, a remarketing layer to capture people who browsed but didn't buy, an email and WhatsApp automation layer to recover abandoned carts and drive repeat purchases, and a CRO layer to improve conversion rates so every rupee of ad spend goes further.
The result is a scalable, predictable growth engine — not a campaign that works for 60 days and then needs to be rebuilt.
Dynamic Product Ads, Advantage+ Shopping campaigns, cold audience prospecting, and remarketing sequences. We structure campaigns to maximise ROAS at every stage of the funnel.
Product feed optimisation, Standard Shopping, and Performance Max campaigns for Google. We structure feeds and bidding to maximise ROAS on high-margin SKUs first.
Abandoned cart sequences, welcome flows, post-purchase upsell, win-back campaigns. Email averages 30–40× ROI for ecommerce brands — it's the most underinvested channel we see.
GA4 setup, Meta CAPI, conversion tracking, and multi-touch attribution modelling. Understanding which channels actually drive revenue — not just last-click — changes how you allocate budget.
Ad creatives, UGC-style videos, product photography direction, and copy — all built for performance, not just aesthetics. We test 3–5 creative angles per campaign cycle.
Heatmap analysis, A/B testing, landing page design, and checkout optimisation. A 1% improvement in conversion rate is worth more than doubling your ad spend.
We audit your full funnel — ad account, landing pages, email flows, checkout, retention. We find exactly where revenue is being lost before spending a rupee.
Channel mix, budget allocation, creative strategy, email flow map, and CRO priorities. A 90-day roadmap with clear milestones before we start execution.
Campaigns live within 5 days. Creative testing starts week 1. Email flows activated. Weekly optimisation cycles every Monday.
Winners scaled, losers cut. Budget redistributed to highest-ROAS channels. Quarterly strategy reviews to reset targeting, creative, and channel mix.
No hidden fees. No percentage-of-spend charges. Just honest management fees.
Prices are indicative. Get a custom quote →
Target ROAS depends on your gross margin. A simple formula: if your gross margin is 50%, your breakeven ROAS is 2.0×. We typically target 2.5–4× ROAS for D2C brands depending on the category. High-margin products (beauty, supplements) can sustain lower ROAS if LTV is high. Lower-margin categories (apparel, home) need higher ROAS to remain profitable.
A general benchmark is 15–25% of revenue on marketing for a growing D2C brand. For brands in the scaling phase, this can go higher (30%+) as you invest in acquiring the customer base that drives future revenue. New brands typically need to spend 6–12 months building data before they can optimise efficiently — starting budget should be enough to generate at least 50 conversions per month.
Meta Ads (Facebook + Instagram) is typically the highest-volume channel for D2C in India — the creative canvas, Reels reach, and DPA capabilities make it essential. Google Shopping captures high-intent buyers already searching for your products. Email and WhatsApp are the highest-ROI channels for retention. The best-performing brands use all three in combination, with Meta for acquisition and email/WhatsApp for retention.
We use GA4 with proper UTM parameters for all channels, Meta CAPI for server-side conversion data, and a Looker Studio dashboard that aggregates performance across all channels. We also run periodic attribution analysis to understand how channels interact — most last-click models significantly undervalue email and organic touchpoints.
We'll audit your current funnel and show you exactly where you're losing revenue.