Google Ads Agency · Mumbai
Google Search, Shopping, Display, YouTube, and Performance Max campaigns. We put your brand in front of people actively looking for what you sell — and convert them.
When someone types "branding agency Mumbai" or "website development company" into Google, they're not browsing. They're shopping. Google Search captures buyers at the exact moment they're looking for what you offer — there is no more valuable moment to advertise.
The problem is that Google Ads is also one of the easiest platforms to waste money on. Default settings, broad match keywords, low Quality Scores, and traffic sent to homepages instead of dedicated landing pages — all of these combine to make campaigns that spend ₹1 lakh and generate zero leads.
We build Google Ads accounts the right way from the start: tightly themed ad groups, exact and phrase match keywords, RSAs with high predicted CTR, landing pages that match the search query, and conversion tracking that tells us exactly what's driving revenue.
We also manage the negative keyword lists that prevent your ads from showing for irrelevant searches — often the single biggest source of wasted budget in any Google Ads account.
Text ads that appear when people search for your keywords. The highest-intent campaign type — we use RSAs with tightly themed ad groups and aggressive negative keyword lists.
Product listing ads for ecommerce brands. We optimise your product feed, bidding strategy, and Shopping campaign structure to maximise ROAS on every product category.
Google's AI-powered campaign type across all surfaces — Search, Display, YouTube, Gmail, Maps. We manage asset quality, audience signals, and exclusions to make PMax work efficiently.
Banner ads across Google's Display Network to re-engage website visitors and target relevant audiences. We design the creatives and manage placements and exclusions.
In-stream and bumper ads for awareness and remarketing. YouTube is Google's most underutilised surface for Indian brands — huge reach at relatively low CPMs.
GA4 integration, Google Tag Manager setup, conversion actions, and value-based bidding configuration. We don't run campaigns until tracking is verified — not just installed.
We audit your existing account for wasted spend, keyword duplication, Quality Score issues, conversion tracking gaps, and structural problems. Most accounts have 30–50% wastage we can eliminate immediately.
Keyword research mapped to intent — informational, commercial, transactional. RSA copy testing strategy. Landing page matching. Negative keyword list construction.
Clean account structure, verified conversion tracking, Smart Bidding strategy calibrated to your CPA or ROAS target. We go live only when everything is set up correctly.
Weekly: search term report review, negative keyword additions, bid adjustments, underperformer pausing, winner scaling. Monthly strategy review and budget allocation recommendations.
Management fees below. Ad spend paid directly to Google by you. No percentage-of-spend charges.
Prices are indicative. Get a custom quote →
Agency management fees for Google Ads in India range from ₹20,000 to ₹1,00,000 per month depending on scope and ad spend volume. Ad spend is paid directly to Google and is additional. For most service businesses in India, a minimum ₹30,000–50,000 per month in ad spend provides enough volume to optimise. The minimum effective budget depends heavily on your industry's CPCs — legal and finance keywords can cost ₹100–300 per click, while less competitive niches run ₹10–30.
Google Ads captures demand that already exists — people searching for your product or service right now. Meta Ads creates demand by reaching people who might need you but aren't searching yet. For B2B, professional services, and high-intent purchases, Google typically delivers better leads. For D2C brands, fashion, beauty, and impulse purchases, Meta often wins. Most scaling brands use both. If you can only start with one: choose Google for services, Meta for products.
Performance Max (PMax) is Google's AI-powered campaign type that runs across all Google surfaces — Search, Display, YouTube, Gmail, Maps, and Discover — from a single campaign. It uses Google's AI to determine where and when to show your ads for the best results. It works best for ecommerce brands with well-configured product feeds and strong conversion tracking. For service businesses, it requires more careful setup and exclusions to prevent budget waste on irrelevant placements.
Quality Score is Google's 1–10 rating of how relevant and useful your keywords, ads, and landing pages are. A higher Quality Score means you pay less per click for the same position — a score of 8 can mean 50% lower CPCs than a score of 4 for the same keyword. The three factors: expected click-through rate, ad relevance to the keyword, and landing page experience. Most poorly performing campaigns have Quality Scores of 3–5. We target 7–10 across all ad groups.
Yes. We manage Google Ads accounts targeting the UK, UAE, USA, Singapore, and Australia. International campaigns require different keyword sets (UK English vs American English), different landing page messaging, currency-specific ad copy, and timezone-adjusted scheduling. We've run campaigns for Indian brands expanding internationally and for international brands targeting Indian customers.
Free Google Ads account audit. We'll find the wasted spend and show you how to fix it.