Influencer Marketing Agency · Mumbai
We run influencer campaigns that build brand awareness and drive purchases — not just follower counts. Strategy, sourcing, briefing, and performance tracking end to end.
Most influencer campaigns fail for two reasons: wrong influencer selection and wrong brief. Brands choose influencers based on follower count and get deliverables that look nothing like what they needed. The influencer posts it, the brand pays for it, and nothing moves.
The most valuable metric in influencer marketing is not reach — it's conversion. A nano-influencer with 15,000 engaged followers who regularly buys in your category will outperform a macro-influencer with 500,000 passive followers who posts 20 sponsored posts a week. We select based on engagement quality, audience relevance, and category alignment.
We manage the full process — from identifying and vetting creators to negotiating rates, writing detailed briefs, reviewing content before it goes live, and tracking performance after posting. You get the output of an in-house influencer team without the overhead.
We work with nano-influencers (5K–50K), micro-influencers (50K–500K), and macro-influencers depending on campaign goals and budget. For most product brands, nano and micro deliver 3–5× better engagement and ROI than macro.
Manual vetting of creators based on audience demographics, engagement rate authenticity, content quality, category relevance, and brand safety. We never rely on follower count alone.
Detailed creative briefs that give creators enough direction to produce on-brand content while leaving room for their authentic voice. The brief is where most campaigns are won or lost.
Rate negotiation, deliverable scoping, exclusivity clauses, content rights, and usage permissions. We handle all commercial conversations so you don't have to.
Review of all content before it goes live — brand compliance, claim accuracy, FTC/ASCI disclosure, and quality. Nothing posts without your sign-off.
Post-campaign analytics — reach, impressions, engagement, link clicks, story views, and estimated reach. We compare against benchmarks and identify what to replicate.
We structure campaigns to generate licensable UGC that you can repurpose as paid ad creative, website content, and social posts. Influencer content often performs better in ads than branded content.
Define campaign objectives, audience profile, creator tier, content format, and KPIs before any outreach. Strategy determines results.
Manual search and vetting across Instagram, YouTube, and LinkedIn. We present a curated shortlist with engagement analysis and rate benchmarks for your approval.
Send approved brief and contract, manage creator questions, review content drafts before posting, and ensure all disclosures and brand requirements are met.
Boost top-performing creator content with paid spend. Compile post-campaign report with reach, engagement, and attribution data. Identify creators for long-term partnerships.
No hidden fees. No percentage-of-spend charges. Just honest management fees.
Prices are indicative. Get a custom quote →
Influencer rates in India range from ₹2,000–10,000 per post for nano-influencers (5K–50K followers), ₹15,000–75,000 for micro-influencers (50K–500K), and ₹1,00,000–10,00,000+ for macro and celebrity influencers. Agency management fees are separate and typically range from ₹25,000–1,50,000 per campaign depending on the number of creators and scope of management.
For most product brands in India, nano and micro influencers deliver the best ROI. They have more engaged, trusting audiences, lower cost per collaboration, and audiences that genuinely follow them for content in a specific niche. Macro influencers make sense for brand awareness at scale when you need reach quickly — but engagement rates are typically 10–30× lower than nano. The best strategy is usually a mix: nano/micro for conversion-focused campaigns, macro for brand moment amplification.
We track reach, impressions, engagement rate, story views, link clicks (via UTM-tracked links), promo code redemptions, and affiliate revenue where applicable. For brand awareness campaigns, we also track uplift in branded search volume and social follower growth during the campaign window. We compare results against category benchmarks and prior campaigns.
Yes. We have creator relationships in the UAE (particularly Dubai-based lifestyle and food creators), UK (fashion and beauty), and Southeast Asia. For international campaigns, we work with creators local to the target market who understand the cultural context — not Indian creators trying to address foreign audiences.
Tell us your product, audience, and budget. We'll send you a creator shortlist within 3 days.