Healthcare & Clinic Marketing · Mumbai
More new patients, better Google rankings, and a full appointment calendar. We run compliant, ethical digital marketing for clinics, hospitals, and healthcare practices across India.
Healthcare marketing is different from other industries. You can't make clinical claims without evidence. You can't run certain ad types on Meta. Patients are anxious, not casual browsers — they need trust before they'll pick up the phone.
Most clinic marketing fails because it ignores the trust gap. A patient searching 'best cardiologist in Bandra' is scared and needs reassurance, not a discount offer. The most effective clinic marketing combines strong organic reputation (Google reviews, verified GMB, educational content) with targeted paid campaigns that reach patients at the exact moment they're searching for help.
We understand healthcare compliance — we don't make unverified clinical claims, we don't run prohibited health ad categories, and every ad copy is reviewed against MCI and Meta health advertising policies. Within these constraints, we build highly effective patient acquisition systems.
Whether you're a general practice, a specialty clinic, a chain of diagnostic centres, or a dental group — we have experience across over 30 medical specialties.
Search campaigns targeting patients actively looking for your specialty. Location-targeted, condition-targeted, and procedure-targeted campaigns with tracked phone call and appointment booking conversions.
GMB optimisation for single and multi-location practices. Review generation systems, response templates, and Q&A optimisation. Most new patients start with a Google search — your GMB is your digital front desk.
Awareness campaigns for specialties where patients need education before booking (IVF, dental implants, orthopaedics). Healthcare-compliant ad formats, no prohibited content categories.
WhatsApp Business API integration for appointment booking, reminder automation, follow-up messages, and patient feedback. Reduce no-show rates by 40–60% with automated reminders.
Educational blog articles targeting patient search queries ('symptoms of', 'treatment for', 'best doctor for'). Medical SEO takes 4–6 months but delivers the highest-quality, lowest-cost patient leads long-term.
Professional, trust-building clinic websites with online appointment booking, doctor profiles, patient testimonials, and accreditation displays. NABH compliance display, certifications, and before/after galleries (where permitted).
We audit your current patient acquisition — where new patients come from, what your cost per appointment is, your GMB performance, and website conversion rate.
Every ad strategy is reviewed against MCI guidelines, Meta health advertising policies, and platform-specific rules before any campaign is built.
Campaigns go live with call tracking numbers, form tracking, and WhatsApp integration so every new patient enquiry is traced to a specific campaign.
Monthly review of cost per appointment, appointment-to-attendance rate, and revenue per campaign. We optimise based on actual filled appointments, not just leads.
No hidden fees. No percentage-of-spend charges. Just honest management fees.
Prices are indicative. Get a custom quote →
We work with general practitioners, dental clinics and chains, IVF and fertility centres, orthopaedic and sports medicine clinics, dermatology and cosmetic clinics, ophthalmology, cardiology, paediatrics, diagnostic centres, and multi-specialty hospitals. We've worked with over 30 medical specialties across India.
Meta allows healthcare advertising with restrictions — you cannot target based on health conditions, cannot make clinical efficacy claims without evidence, and certain categories (weight loss, before/after, sensitive health topics) face additional restrictions or require pre-approval. Within these guardrails, effective awareness campaigns are possible for specialties like dental, dermatology, IVF, orthopaedics, and wellness. We review every ad against Meta's health advertising policies before running.
We track at the appointment level — not just leads. We use call tracking numbers on all ads, form tracking on websites, and WhatsApp enquiry tracking. Every new patient enquiry is tagged to its source (Google Ads, GMB, Meta, organic). Monthly reports show cost per enquiry, enquiry-to-appointment conversion rate, and cost per filled appointment by channel.
Google Ads campaigns typically deliver new patient enquiries within the first 7–14 days of going live. GMB optimisation and local SEO show improvement in local rankings within 4–8 weeks. Meta awareness campaigns build brand recognition over 60–90 days. Full organic SEO takes 3–6 months. We recommend running Google Ads for immediate results while building the organic channels in parallel.
Tell us your specialty and location. Free patient acquisition audit included.