D2C Brand Marketing · Mumbai
Full-funnel growth for direct-to-consumer brands — from launch to ₹10Cr+ revenue. Meta Ads, Google Shopping, email, influencer, brand positioning, and international expansion.
The D2C playbook of the early 2020s no longer works. Cheap Meta Ads CPMs are gone. iOS 14 broke attribution. Customers are more sceptical of online brands. And a wave of copycat competitors appeared in every category.
The D2C brands that are winning now share three things: a distinctive brand identity that isn't interchangeable with competitors, a full-funnel strategy that doesn't depend on one channel, and strong unit economics that allow profitable scaling rather than growth-at-all-costs.
We work across the full D2C stack — from brand positioning and creative strategy to Meta Ads, Google Shopping, email flows, influencer campaigns, and international expansion. We don't just run ads; we help build the brand that makes ads work better.
Our average D2C client sees ROAS stabilise above 3× within 90 days and revenue grow 40–80% in the first 12 months. The difference is systematic execution across all channels simultaneously rather than optimising one channel in isolation.
Category positioning, naming, visual identity, packaging, and brand voice. The brand is the multiplier — strong brand identity improves every other marketing metric from ROAS to influencer engagement.
Cold audience prospecting with Advantage+, DPA remarketing, abandoned cart recovery, and post-purchase upsell sequences. Creative testing with 3–5 angles every fortnight.
Product feed optimisation, Performance Max campaigns, Shopping, and branded search. For most D2C brands, Google captures high-intent buyers who already know what they want.
Welcome series, abandoned cart (3-email sequence), post-purchase (upsell + review request), and win-back campaigns. Email averages 30–40× ROI for D2C brands and is the most underinvested channel.
Nano and micro-influencer campaigns that generate authentic content, social proof, and converting ad creative. We structure campaigns to produce UGC that can be repurposed as paid ads.
We help Indian D2C brands expand to UAE, UK, USA, Singapore, and Australia — with market-specific creative, localised ad accounts, and international logistics support.
Full audit of your brand, competitors, current ad account, email programme, and unit economics. We identify the exact bottlenecks before spending a rupee.
Channel mix, creative strategy, budget allocation, and a week-by-week execution calendar. Every channel is mapped to a specific revenue outcome.
Meta, Google, email, influencer — all channels live within 10 days. Creative testing from week 1. Weekly optimisation review every Monday.
Scale what's working. International launch at month 4–6. Brand campaigns at month 6–9 to reduce performance marketing dependence and improve LTV.
No hidden fees. No percentage-of-spend charges. Just honest management fees.
Prices are indicative. Get a custom quote →
The right time is when you've validated product-market fit (you're getting organic repeat buyers), you have the budget to spend ₹3–5L per month on ads, and you're ready to scale systematically. Too early means burning money testing a product that doesn't have demand yet. Too late means you've been leaving revenue on the table. The sweet spot is month 6–18 after launch for most D2C brands.
Target ROAS depends on gross margin. A rough rule: if your gross margin is 60%, you need at least 1.67× ROAS to cover ad spend. A realistic target for most D2C categories is 2.5–4× blended ROAS across all channels. High-margin categories (beauty, supplements) can run profitably at 2×; lower-margin categories (apparel, home goods) need 3–5×. In the first 60–90 days, expect below-target ROAS as the algorithm learns — it improves significantly after 50–100 conversions per ad set.
UAE and USA are the most common first international markets for Indian D2C brands. UAE because of the large Indian diaspora and proximity; USA because of market size. The key requirements: an international payment gateway (Stripe or PayPal), international shipping rates built into your pricing, separate Meta and Google ad accounts (or campaigns) targeting each market with localised creative, and compliance with local advertising laws. We've helped brands scale to UAE, UK, USA, Singapore, and Australia from India.
Both are essential, and the balance shifts over time. In the first 12–18 months, performance marketing drives growth — you need sales data to learn what works. From month 18 onwards, increasing brand spend (content, PR, influencer, organic social) reduces your dependence on paid ads and lowers customer acquisition cost as brand awareness compounds. The brands that scale to ₹100Cr+ always have strong brands alongside strong performance marketing — neither works at scale without the other.
Let's audit your funnel and build a growth roadmap together.