Dental Practice Marketing · Mumbai
Google Ads, local SEO, Instagram, and WhatsApp booking automation for dental clinics and dentists across India. We fill appointment books without discounting treatments.
When someone needs a dentist in Mumbai, they open Google and search 'dentist near me'. The clinic that appears at the top of that search — in the map pack and the paid ads — gets the call. The clinic on page 2 doesn't exist.
Most dental clinics have no marketing beyond a Google My Business listing with old photos and unanswered reviews. Meanwhile, the corporatised dental chains (Clove Dental, Dentzz, SABKA) are spending lakhs on Google Ads and SEO every month to dominate exactly those searches.
You don't need a ₹5L budget to compete. You need to be present in the right places, with the right message, for the specific treatments your target patients are searching for. A well-run Google Ads campaign for a dental clinic can deliver new patient enquiries at ₹300–500 each — well within profitable CAC for most treatments.
We've worked with solo dentists, group practices, dental chains, and specialist clinics (implant centres, orthodontic practices, cosmetic dentistry). We understand the unit economics of dentistry and we build campaigns that fill your calendar with the right patients for your most profitable treatments.
Procedure-specific campaigns — dental implants, clear aligners, teeth whitening, root canals, Invisalign. Callout extensions with 'Book Today', 'Free Consultation', 'Cashless Insurance'. Location-targeted within 5–10km of your clinic.
Google My Business optimisation for maps pack rankings. Review generation systems, photo updates, Q&A management, service listings. The #1 free channel for new patient acquisition.
Before/after content (within regulatory guidelines), educational posts about procedures, and awareness ads for cosmetic treatments. Instagram works particularly well for cosmetic dentistry — aligners, whitening, veneers.
WhatsApp Business API for appointment booking, automated appointment reminders (reduce no-shows by 50%), post-visit review requests, and follow-up for recall appointments.
Professional clinic websites with procedure pages targeting specific search keywords, doctor credentials, patient testimonials, and online appointment booking integration.
Educational blog articles and videos targeting patient search queries — 'how much do dental implants cost in Mumbai', 'is Invisalign painful', 'difference between crown and cap'. Content that ranks and builds trust.
We assess your current new patient sources, GMB performance, ad account (if any), and website. We identify your highest-value treatments and target patient profile.
Google Ads campaigns for priority treatments, GMB optimisation, and WhatsApp booking setup — all configured and ready within 48–72 hours.
Every new patient enquiry is tracked to its source with call tracking numbers and form tracking. You see exactly which campaign generated which appointment.
Monthly review of cost per new patient by treatment, best-performing search queries, and conversion rate. We scale what works and cut what doesn't.
No hidden fees. No percentage-of-spend charges. Just honest management fees.
Prices are indicative. Get a custom quote →
A solo dental practice can get effective digital marketing for ₹15,000–25,000 per month in agency fees plus ₹15,000–30,000 in ad spend. A multi-specialty dental centre should budget ₹40,000–80,000 in management fees plus ₹40,000–1,00,000 in ad spend. The key metric is cost per new patient appointment — aim for under ₹500 for general dentistry and under ₹1,500 for high-value cosmetic procedures.
Advertise for your highest-margin treatments first — typically dental implants, clear aligners/Invisalign, smile design, and teeth whitening. These treatments have high patient LTV and justify higher cost-per-click in Google Ads. General check-ups can be used as loss-leader campaigns to acquire patients who then convert to higher-value treatments. We always recommend starting with 2–3 procedures and expanding based on what converts best.
The most effective review generation strategy is a timed WhatsApp message sent 24 hours after the patient's appointment: thank them for visiting, ask how their experience was, and include a direct Google review link. The key is timing — patients are most likely to leave a review while the positive experience is fresh. Aim for 5+ new reviews per month. We set this up as an automated WhatsApp sequence integrated with your appointment software.
Google Ads for dentists typically generates its first new patient enquiries within 5–10 days of going live. The campaign takes 30–60 days to optimise fully as Google's algorithm collects conversion data. By month 2, most dental clinics see a stable, predictable flow of 10–30 new patient enquiries per month per ₹30,000–50,000 in ad spend, depending on location and competition.
Free dental marketing audit. We'll show you exactly where you're losing patients to competitors.