Real Estate Marketing · Mumbai
Meta Ads, Google Ads, WhatsApp CRM, project branding, and lead generation for real estate developers, brokers, and property brands across India.
Real estate is one of the highest-spend, lowest-ROI categories in Indian digital marketing. Most developers spend ₹5–20L per month on 99acres, Housing, and MagicBricks, get thousands of unqualified leads, and have a sales team that spends 80% of its time trying to reach people who never intended to buy.
The problem is lead quality, not lead volume. Portal leads are quantity-focused — they sell the same lead to 5 developers simultaneously and the lead is expecting to be called by 5 teams. The result is low connection rates, low site visit conversion, and a frustrated sales team.
Owned digital channels — Google Ads, Meta Ads, and WhatsApp — generate higher-intent leads because the buyer actively searched for or engaged with your specific project. These leads cost 2–3× more per lead but convert 5–10× better. The math always favours owned channels.
We've worked on residential projects from affordable housing to ultra-luxury villas, commercial office parks, co-living developments, and plotted development projects. We understand RERA compliance for ad communication and build campaigns that generate real site visits.
Campaigns targeting buyers searching 'flats in Andheri under ₹1Cr', '3BHK Worli', 'villa plots Pune'. High-intent search traffic with tracked call and form conversions. RERA-compliant ad copy.
Facebook and Instagram lead generation campaigns with native lead forms. Location targeting, income/interest targeting, and lookalike audiences from your existing buyer database.
WhatsApp Business API integration with your CRM. Automated lead nurture sequences, site visit reminders, project updates, and follow-up workflows. Convert more leads to site visits.
Project naming, logo, tagline, brochure, presentation decks, hoarding design, and digital assets. We brand projects as lifestyle propositions, not just floor plans.
Project walkthroughs, animated floor plans, drone footage, and 3D render videos. High-quality video content that lets buyers experience the project before the site visit.
Full funnel analytics — from ad impression to site visit to booking. Cost per lead, cost per site visit, and cost per booking tracked by campaign and creative. Monthly performance reviews.
We understand your project — location, configuration, pricing, target buyer profile, and USP. We research the competitive landscape and identify the highest-impact marketing channels.
Multi-channel strategy with Google Ads, Meta, WhatsApp CRM, and content. Budget allocation, creative brief, and RERA-compliant copy review before launch.
Landing page optimisation, call tracking, WhatsApp bot configuration, CRM integration. Every lead is instantly routed to the sales team with source attribution.
We don't just optimise for leads — we track site visit conversion rate by campaign. We feed back data from the sales team to improve lead quality, not just volume.
No hidden fees. No percentage-of-spend charges. Just honest management fees.
Prices are indicative. Get a custom quote →
A realistic CPL for residential real estate in India's metro cities ranges from ₹1,500–5,000 for Google Ads and ₹800–2,500 for Meta Ads, depending on project value and location. Ultra-luxury projects (₹5Cr+) see higher CPLs (₹5,000–15,000) but also much higher margin per booking. The more important metric is cost per site visit (typically 3–5× CPL) and cost per booking (typically 15–30× CPL). We optimise for cost per booking, not cost per lead.
Both serve different purposes. Google Ads captures high-intent buyers actively searching for properties — these leads convert faster and have higher site visit rates. Meta Ads reach people who aren't actively searching but match your buyer demographic — they have higher volume at lower CPL but convert to site visits at a lower rate. The best strategy uses Google for immediate leads and Meta for top-of-funnel awareness and retargeting. Budget split is typically 60% Google, 40% Meta for active launch phases.
We include the RERA registration number in all ads and landing pages for registered projects. Ad copy avoids unverified claims about investment returns, ROI, or guaranteed appreciation. All project specifications in ads match the RERA-registered details. For projects under registration, we specifically avoid making advance sale claims. Our copy team reviews all real estate ad content against RERA guidelines before any campaign goes live.
Extremely important. Real estate purchase decisions take weeks to months. Most portal leads are lost because the follow-up is slow or inconsistent — the lead fills a form, gets one call, and then is forgotten. WhatsApp CRM allows you to maintain a consistent, non-intrusive follow-up sequence: day 1 (project brochure), day 3 (virtual tour), day 7 (site visit invitation), day 14 (limited availability update), day 21 (testimonial / social proof). This nurture sequence converts 2–3× more leads to site visits than phone-only follow-up.
Tell us about your project. Free campaign strategy and competitive analysis included.