Restaurant Marketing · Mumbai
Meta Ads, Google Ads, food photography, Instagram reels, Zomato optimisation, and local SEO for restaurants, cafés, cloud kitchens, and QSRs across India.
Most restaurants get their marketing wrong in one of three ways: they post inconsistent content on Instagram, they rely entirely on Zomato and Swiggy (paying 30% commission forever), or they run Meta Ads without a strategy and wonder why nothing converts.
Great restaurant marketing has three layers. First, a strong organic presence — consistent Instagram content, Google My Business optimisation, and press coverage that builds awareness without paying for every customer. Second, paid campaigns that target people near your location who haven't visited yet. Third, retention — loyalty programmes, WhatsApp broadcasts to existing customers, and offers that bring people back.
We've worked with standalone restaurants, multi-outlet QSRs, cloud kitchens, fine dining, café chains, and corporate canteen brands. We understand the unit economics of food — keeping CAC below ₹150 per cover, building APC, and making campaigns pay back within 30 days.
Whether you're launching a new restaurant, dealing with a slow mid-week, or trying to reduce dependence on aggregators — we have a playbook for it.
Professional food photography, flat lays, and Reels content that stops people scrolling. Shot in your space or in our studio. Monthly content calendars and 4–8 Reels per month for active accounts.
GMB profile optimisation, keyword-rich descriptions, photo uploads, review response management, and local citation building. Most restaurant visits start with a Google search.
Hyperlocal campaigns targeting people within 5–10km. New restaurant launches, weekend offers, festival promotions, and event marketing. Average CAC ₹80–200 per cover.
Menu photography, listing optimisation, Zomato Ads management, and reducing commission dependency by building direct ordering habits via your own channels.
Build a WhatsApp broadcast list of your regulars. Send weekly specials, new menu launches, and loyalty offers. The highest-ROI channel for restaurants with an existing customer base.
Restaurant websites with direct online ordering (zero commission), table reservation systems, and SEO. For brands that want to own their customer relationship instead of renting it from aggregators.
We visit your restaurant, review your current marketing, GMB, social accounts, and aggregator listings. We identify exactly what's working and what isn't.
A 90-day marketing plan with specific campaigns, content calendar, ad budgets, and KPIs tied to covers, revenue, and cost per customer.
Content shoots, ad campaigns, GMB updates, WhatsApp list building. Everything runs in parallel from week 1.
Weekly review of covers, cost per cover, best-performing dishes, and content. We double down on what works and cut what doesn't.
No hidden fees. No percentage-of-spend charges. Just honest management fees.
Prices are indicative. Get a custom quote →
A rule of thumb for restaurant marketing is 3–6% of monthly revenue. For a restaurant doing ₹10L/month, that's ₹30,000–60,000. New launches or aggressive growth phases can go higher (8–10%) for 3–6 months to build customer base. The key is tracking cost per cover — every marketing rupee should be traceable to an actual customer visit.
Instagram is the most important platform for restaurants in India — it's where people discover new places, share food photos, and look for recommendations. Google My Business is equally important for local search and maps. Meta Ads (Instagram + Facebook) delivers the best paid ROI for hyperlocal targeting. Zomato Ads work well for aggregator traffic but come at a high commission cost.
Build a direct customer database via WhatsApp — offer a first-order discount for customers who order directly and opt into your WhatsApp list. Create a simple website with direct ordering (we recommend DotPe or Thrive for Indian restaurants). Run Instagram and Google campaigns that drive traffic to your direct ordering link. It takes 6–12 months to shift a meaningful portion of orders to direct, but the commission savings pay for all your marketing.
Yes. We handle the full content cycle — monthly food photography shoots at your restaurant, editing, caption writing, scheduling, and posting. We create Reels, carousel posts, and Stories. All content is reviewed and approved by you before posting. Our standard package includes 12–20 Instagram posts per month plus 4–8 Reels.
Tell us about your restaurant. We'll build you a marketing plan in 48 hours.